Get The Word Out
Simply put, the more motivated people involved in your drive, the more successful
it's going to be. Sending out a press release is an easy and effective way to get
the word out. In addition, it's easier to get people involved if they've had advance
notice of any fundraising effort.
Here are few tips regarding press releases followed by an example press release.
Tips
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To maximize your efforts, include the press release in any materials that are sent
to parents on behalf of other school organizations or the school itself.
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Leave a number of press releases (along with order forms) in the teachers common area.
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Try to get the press releases (along with order forms) in the hands of other coaches
and teachers to pass out to their students.
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If you have a list of parents email addresses, send the press release through email
as well as a paper copy.
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If your team or school has a Web site, post the press release and place a prominent
link to it from the home page.
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When writing a press release, be simple and direct. That's usually the best way and
reduces the need to spend a lot of time on it.
Sample Press Release
Team Drive Press Release
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